MeasureCamp IV will be held on Saturday March 29th, 2014, bigger and better than ever. We have a new venue and will be growing from 140 to 200 attendees, nearly all Digital Analytics practitioners, sharing ideas and their experiences.
MeasureCamp is an unconference, the schedule is created on the day and speakers are fellow attendees. Everyone is encouraged to discuss and participate in sessions, even to lead sessions themselves. You focus on what YOU find most interesting and useful.
As a concept unconferences are designed to encourage discussions & exchange of ideas and have proven to be extremely popular in recent years. They provide an alternative to the traditional one-way conferences through a more collaborative social framework for knowledge sharing. With its small discussion group format and the schedule defined and curated by attendees, MeasureCamp provides participants with the ultimate opportunity to learn, develop and network with peers, consultants and vendors.
As mentioned in my previous blog post about what to expect at Measurecamp. I didn’t really emphasise that when you come to a Measurecamp event you get scrummy food throughout the day. Previous attendees will be able to testify, is it worth considering the sort of waistband you will be wearing. I shall be providing […]Read more »
With a properly connected Google AdWords account sending data into Google Analytics, establishing ROI for e-commerce websites is a breeze! Simply navigate to the AdWords clicks report, send a report with the provided ROI number and you are golden, right? Hold up! You are having a case of TBAGD (tool blindness and Google dependence), and […]Read more »