MeasureCamp IV will be held on Saturday March 29th, 2014, bigger and better than ever. We have a new venue and will be growing from 140 to 200 attendees, nearly all Digital Analytics practitioners, sharing ideas and their experiences.
MeasureCamp is an unconference, the schedule is created on the day and speakers are fellow attendees. Everyone is encouraged to discuss and participate in sessions, even to lead sessions themselves. You focus on what YOU find most interesting and useful.
As a concept unconferences are designed to encourage discussions & exchange of ideas and have proven to be extremely popular in recent years. They provide an alternative to the traditional one-way conferences through a more collaborative social framework for knowledge sharing. With its small discussion group format and the schedule defined and curated by attendees, MeasureCamp provides participants with the ultimate opportunity to learn, develop and network with peers, consultants and vendors.
An approach that I nearly always end up using with my clients (and kick myself for not starting with) is to draw their website. It is a simplistic diagram, featuring Page Types rather than all pages and with arrows showing navigation paths. Getting it down on paper (and getting it right) exposes an incredible amount […]Read more »
If you’re familiar with computing, you might already know what macros are. Usually, they are simple methods designed to routinize complex operations. Think keyboard shortcuts. In Google Tag Manager, macros are the Miracle Makers, the Facilitators, the Dynamizers (yep, I made that word up). They are the difference between a chaotic, overly complex, depression-inducing tag […]Read more »