Alice Jennifer Moore is a Web analyst at Lonely Planet, BBC worldwide. Previously having worked at the guardian and Cisco. She specialises in Ominture tools. They gave me access to Ominture for some reporting and I was hooked. How did you get into analytics? Like many people I know I fell into analytics. It started [...]
The MeasureCamp SwearJar 2.0
February 12, 2013 By 2 Comments
Another year, another MeasureCamp and with it another iteration of the MeasureCamp SwearJar (and another late blogpost from me). First and foremost an update on last year’s SwearJar: a total of £90 was raised for Tommy’s (funding research into stillbirth, premature birth and miscarriage) donated by way of Peter’s running the Royal Parks Half Marathon. [...]
A MeasureCamp Afterparty Announcement
January 31, 2013 By Leave a Comment
Dear campers! If I could distract you from your Valentine’s campaigns for a few minutes, I have a very important topic to talk to you about, of the utmost interest and that requires your help for maximum ROI. As you know, this year, Peter has taken the wise decision of outsourcing the organisation of the [...]
Nick makes the case for investment
January 25, 2013 By Leave a Comment
Nick Redding is a Senior Web Analyst at Hargreaves Lansdown. Not everyone is as interested in data as most Digital Analysts. To be honest, I’m probably not as interested in data as most Digital Analysts. And if someone in the industry finds data a bit dull sometimes, how can we get board level execs [...]
Sara’s open letter to web analytics community
January 23, 2013 By Leave a Comment
Sara de Velasco is a Digital Marketing Manager working in house at a ticketing agent for London theatre bookings. Measurecamp for marketers I really enjoyed Measurecamp. It was great in terms of interesting content and speakers and everyone who attended was greatly involved and seemed genuinely happy to be there. There was a good balance [...]
MeasureCamp – Less theory, more practice
January 17, 2013 By Leave a Comment
Picture the scene – a chilly January night in a pub in London WC1. 20 or so patrons sit and variously watch the darts, idly chat or read whatever comes to hand as the bar staff busy themselves by re-stocking and updating menus. The private room upstairs, however, is standing room only as around 80 [...]
Russell McAthy on analytics insight
January 15, 2013 By Leave a Comment
Russell McAthy is a Digital Marketing Consultant currently applying his trade at Stream 20 Digital Consultancy. Working with clients such as Sky, Sony, Which, Ladbrokes and More Than Insurance on a multitude of projects he gets to utilise his analytical background to grow digital knowledge of teams as well as sales. Russell loves football, doesn’t [...]
Retail analytics with Dan Croxen John
January 15, 2013 By Leave a Comment
Dan Croxen John is the CEO of Applied Web Analytics, one of the leading conversion rate optimisation agenices in the UK. They specialise in websites for multi-channel retailers. Their clients include Paperchase, Cotton Traders, Findel and Direct Golf. Measurecamp Dan was excited by Peter O’Neill’s enthusiasm for Measurecamp and knew he would learn much [...]
What will we be discussing at MeasureCamp?
January 8, 2013 By Leave a Comment
MeasureCamp is now less than 6 weeks away, not long at all. Sponsors are confirmed (thanks iJento, Calltracks & Tealium) and over 100 tickets have been distributed – another release is imminent. So one key question remains – what will people be talking about in the sessions? For the first MeasureCamp, we pre-scheduled the majority [...]
The future of analytics with Andrew Morris
January 2, 2013 By Leave a Comment
Andrew Morris has been working in digital analytics for over 10 years. He is currently the Director of Web Analytics at Gaia Insight, a division of The Group. Andrew is one of the organisers of this year’s Measurecamp. I spoke to him in late December about the conference and the industry more widely. So Andrew, [...]