While the majority of MeasureCamp sessions were scheduled in advance for the first event, we are reverting to a more traditional unconference approach for this event. Attendees are encouraged to prepare a presentation or decide on a topic they would like to run a discussion on. During the morning opening of MeasureCamp, the session grid will be declared open and attendees can claim a slot for their session. While these sessions are currently unscheduled, people are encouraged to provide a description for early publicity – these descriptions can be read on this Unscheduled Sessions page.
There will be a limited number of sessions which will be scheduled in advance, all on topics which would be expected to feature in a Digital Analytics unconference. We are currently looking for people to run these sessions, please advise if you are interested in doing so (can still run a session of your own as well). Note these session titles and descriptions are subject to change.
Session Descriptions
Tag Management
Speaker: Iain Murphy (Tealium), Ed Brocklebank (DBI Elisa)
A panel consisting of a TMS vendor, a consultant and a client side user will discuss their experiences with Tag Management. This session will answer the basic questions, highlight the value from using a TMS and describe the requirements to implement a TMS.
Google Analytics 101
Speaker: Andrew Hood (Lynchpin)
This will be an introductory session to Google Analytics covering some of the basics principles of the tool. It is intended for non users of Google Analytics and those with questions on some of the basics.
Privacy
Speaker: James Cornwall (Shell), Phil Pearce (ConversionWorks) & Geddy van Elburg (IonMoon)
Privacy has become one of the biggest issues in the Digital Analytics world with both legal and ethical concerns. This session will cover the key issues and offer an opportunity to discuss what people think is acceptable and what is not.
Google Analytics Tips & Tricks
Speaker: Doug Hall (ConversionWorks), Tim Leighton-Boyce (CxFocus) & Matt Clarke (freelance)
This session will be a rapid fire selection of Tips and Tricks for getting more value out of Google Analytics. Ideas will come from a couple of expert speakers plus contributors from other people attending the session.
SiteCatalyst Tips & Tricks
Speaker: Barry Mann (Tesco) & Chico Pacheco (Microsoft)
This session will be a rapid fire selection of Tips and Tricks for getting more value out of SiteCatalyst. Ideas will come from a couple of expert speakers plus contributors from other people attending the session.
Webtrends Tips & Tricks
Speaker: Conrad Bennett (Webtrends)
This session will be a rapid fire selection of Tips and Tricks for getting more value out of Webtrends. Ideas will come from a couple of expert speakers plus contributors from other people attending the session.
Campaign Analytics
Speaker: Richard Fergie (Reform) & Steve Lock (GPMD)
This will be a specialist session on approaches and methodologies for analysing the performance of marketing campaigns. It will recommend the most useful KPIs for different marketing channels and how to use this data.
Member/Customer Analytics
Speaker: John Woods (iJento)
This will be a specialist session on approaches and methodologies for understanding Members or Customers. It will look at how to track these people across multiple visits and what KPIs you should be thinking about to evaluate performance.
Useful Tools for Digital Analysts
Speaker: Craig Sullivan (Belron)
Web Analytics tools are only one source of intelligence for a Digital Analyst. In this session, we’ll share the specialist tools that provide you with even more killer insights from your data landscape. We’ll be covering the stuff practitioners use for testing, customer feedback, usability reviews, surveys, mobile testing, session replay, data visualization, collaborative working and much more.