MeasureCamp was an idea conceived back in mid 2012 for a different type of Digital Analytics conference. We wanted something different to the traditional conference and were inspired by BarCamps.
The solution is a conference which is free to attend but held on a Saturday, so you must want to be there. A conference where everyone is welcome and indeed encouraged to contribute a session. Where sessions may be presentations or discussions or workshops or even game shows.
It sounds a bit chaotic and it can be. But out of that chaos, something special happens. People freely share their ideas and discover themselves learning more. The community grows. The success is in the growth, from 130 people at the 1st MeasureCamp in Sept 2012 to MeasureCamps being held in 24 cities around the world in 2019, with more continuously joining in the fun.
It may have slowed down a bit in 2020/21 due to the global pandemic but it also forced us to create the virtual MeasureCamp. This has enabled us to continue with MeasureCamp while people cannot meet in person and is a format that will continue to be used to complement in-person events in the future. But, with the pandemic reducing in intensity in parts of the world in 2022, we were able to return partially to normal with 13 in person MeasureCamps and one virtual. We expect to expand again in 2023 with several new cities joining and other, older cities, back in the mix.
Check out the full list of MeasureCamps being held around the world in 2023.
MeasureCamps are run by the Digital Analytics community, for the Digital Analytics community
That is not just a testimonial, it is THE testimonial. After MeasureCamp San Francisco, there was quite an animated discussion on the Measure Slack regarding the event, pros & cons, strategies and how to get the most out of it. Eventually Jim Sterne weighed in on the discussion with a comment that was half event […]Read more »