MeasureCamp was an idea conceived back in mid 2012 for a different type of Digital Analytics conference. We wanted something different to the traditional conference and were inspired by BarCamps.
The solution is a conference which is free to attend but held on a Saturday, so you must want to be there. A conference where everyone is welcome and indeed encouraged to contribute a session. Where sessions may be presentations or discussions or workshops or even game shows.
It sounds a bit chaotic and it can be. But out of that chaos, something special happens. People freely share their ideas and discover themselves learning more. The community grows. The success is in the growth, from 130 people at the 1st MeasureCamp in Sept 2012 to MeasureCamps being held in 27 cities around the world in 2025, with 7 new cities joining in the fun. This recovery post pandemic (it was quieter in 2020/21 with virtual MeasureCamps while people could not meet in person) has been impressive with most cities returning and MeasureCamp expanding further and further. The big question now is whether South America or Africa will join the community first…
Check out the full list of MeasureCamps being held around the world in 2025.
MeasureCamps are run by the Digital Analytics community, for the Digital Analytics community
That is not just a testimonial, it is THE testimonial. After MeasureCamp San Francisco, there was quite an animated discussion on the Measure Slack regarding the event, pros & cons, strategies and how to get the most out of it. Eventually Jim Sterne weighed in on the discussion with a comment that was half event […]
Read more »