MeasureCamp 6: Who’s going survey – the results!
Well, MeasureCamp has gone global, with events across Europe and as far away as Hong Kong – but now it’s time for MeasureCamp London!
Over 300 people signed up to attend, and we’re expecting around 250 to be there on the day!
We really want people to run at least one session and so we thought it’d be helpful to give you an idea of who’s coming – after all this is an un-conference where the content comes from YOU.
We had 49 responses to our “Who’s Going” survey – some interesting tidbits below:
Employment
Most people are employed (61%), but over a third are either contractors (23%) or business owners (14%):
Type of Employment
We have a strong client-side showing (45%), but this is matched by those from the agency-side (45%), with only 10% from Vendors – so you’ll be pleased to know that no strong selling will be going on!
Area of Employment
There’s likely to be a very strong eCommerce / Retail focus as 71% of people stated that they’re working on projects in this area. Don’t worry if that’s not your thing though as most people are working in multiple areas, including charity/public sector (37%):
Type of projects
Still lots of variety in job titles, with 38 different job titles listed – although most still included ‘analyst’.
Demographics
This is an international conference, and whilst most attendees are from the UK (61%), there are people traveling from 9 other countries:
Country travelling from
There’s a lot of experience on offer too, with an average of 6.3 years in digital measurement:
Years of Experience in digital measurement
And this translates into a lot of expertise – so remember to getting chatting!:
Level of expertise
Most people are using Google Analytics (92%), but there’s till a lot of other experience in the mix:
Tools currently being used
Other tools included: SnowPlow, Piwik, AT Internet, KissMetrics, and Woopra.
Areas of interest…
Most people are interested in automation/integration, with Analysis and Visualisation coming close behind…
Areas of interest
…Vs Actual time spent
However, most are actually spending their time on analysis and implementation:
Actual time spent
Impact
Lastly, many feel that they’re having an impact on the businesses they work for, but on average only 54% actually feel this directly leads to changes:
Percentage of work actually resulting in change
Thank you for all your comments too – great to see lots of people hoping to share their knowledge and approaching MeasureCamp with an open mind.
